The Apples in Stereo

In the charmed world of THE APPLES IN STEREO's ROBERT SCHNEIDER, music and mathematics are the principal creative outlets. Although these subjects are inextricably linked, New Magnetic Wonder represents the first time Schneider's imagination has seamlessly integrated them on an Apples album. New Magnetic Wonder marks the Apples' first release in five years, as well as their fifth official full-length album. The album also marks the first release on ELIJAH WOOD's newly formed label Simian Records (co-released by Yep Roc Records and codistributed by Elephant 6/Redeye Distribution). Apples lead singer Robert Schneider met Wood at SXSW music festival in Austin, TX in 2003. As fate would have it, the Apples, who recently departed from their long-time label spinART, were looking for a new label at exactly the same time Wood was launching Simian Records.

True to their Elephant 6 roots, the album features an array of special guests including many members of the Elephant 6 collective. Sticking with their indierock pedigree the Apples sought the production skills of acclaimed engineer BRYCE GOGGIN (Pavement, Sebadoh, Phish, Sean Lennon), who mixed their last album Velocity of Sound. The idea of working with Goggin was once again, according to Schneider, a perfect fit. Schneider felt at home amid Goggin's laid-back wizardry, wielded in his studio full of vintage gear with no separate control room. On New Magnetic Wonder, Goggin and Schneider together massaged the vortex between lush orchestration and an indie rock sparseness all the while understanding the Apples' collective unconscious, infused by influences as diverse as ELO, Pavement, and the Beach Boys.

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